Web Page, Web Presence, SEO and Sales Success
by Joerg Buyna
In this article I would like to explain and hopefully eliminate a few misunderstandings on the topics of web pages and online success.
The targeted reader is not the one whose website is used mostly as an electronic business card, but rather those who intend to create income through online sales.
So you have a great web site, but what’s next? To ensure that you will be found by visitors or potential customers, you want a high ranking in the major search engines as soon as possible. A variety of tools, i.e. SEO (Search Engine Optimization), Social Media, blogging, press releases etc. may lead to the desired success. Maybe…
Let’s talk about some things here and get started with the #1 misunderstanding. SEO.
Many people think SEO’s main purpose is to reach the highest ranking possible in search engines. But SEO is not only creating keywords and metadata on your web page. Also, repeat them as many times as possible does not result in a higher ranking.